PROBLEM:
The client sought to expand their leisure time products by adding a line of hot tubs. Their goal? To stand out in a market flooded with standard, square, thermoformed spas.
SOLUTION:
Design a series of hot tubs from “mild to wild.” The final form should embrace the clients desires with their target market’s, and create a quality product that stands out in a sea of normality.
Inspirational images were used to assist in defining directions.
SKILLS USED:
Research
Rapid Vis Stetching
Brainstorming / Ideation
Photoshop Rendering
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