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Ironman needed quick concepts for a media device/lap timer that focused on triathletes and complemented their existing brand. Device needed to be small, rugged, waterproof and be easy to operate. All players have an anti-reflective LCD screen that is turned toward the user when worn on the wrist, arm band, or hand. The interface buttons are in a fimiliar layout, and provide a large "action button" to activate the all important timer/pedometer features. SKILLS USED:
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